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Marketing Strategist

Description:

JOB PURPOSE:
Develop and manage the execution of business-to-consumer and business-to-business marketing
strategies and efforts, using CRM, data and other resources, to drive business growth and enhance brand
awareness for all assigned Piedmont Healthcare entities; which includes overall system, affiliated
hospitals, service lines, programs, and physician group. Works with operational leaders to identify and
achieve priorities, goals and objectives for the organization.

MINIMUM EDUCATION REQUIRED:
Bachelors degree in Marketing, Public Relations, Communications or a closely related field is required.
MINIMUM EXPERIENCE REQUIRED:
Five (5) years of progressively responsible work experience in marketing and public relations.
MINIMUM LICENSURE/CERTIFICATION REQUIRED BY LAW:
None.
ADDITIONAL QUALIFICATIONS:
Marketing, marketing communications or public relations experience in healthcare, physician marketing or
a closely related field is preferred.