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Director - Content & Media

Description:

JOB PURPOSE:
Leads the development and activation of all content and media, supporting the business direction provided by the Brand Building and Brand Activation Leaders and in close partnership with the overall team. The Director, Content and Media develops content, media and sponsorship strategies and translates business goals into actionable creative solutions in support of the marketing and brand plans for the Piedmont Healthcare overall brand, entities, service lines and local practices. On top, the role leads the development and activation of the in-house agency in the areas of design, advertising and media. The role also manages the in-house print shop.

MINIMUM EDUCATION REQUIRED:
Bachelors degree in Marketing, Business, Technology, or related field.
MINIMUM EXPERIENCE REQUIRED:
Seven (7) years of experience demonstrating industry expertise driving strategic offline, online capabilities to deliver marketing results in complex environments.
MINIMUM LICENSURE/CERTIFICATION REQUIRED BY LAW:
None.
ADDITIONAL QUALIFICATIONS:
Experience or familiarity with modern science-based marketing approaches (e.g. Lis Binet & Peter Field, James Hurman/Cannes Lions, Byron Sharp, Mark Ritson etc).
Masters degree preferred.
Three (3) years of Director-level leadership experience is preferred.
Multi-industry marketing experience preferred.
Agency experience preferred.